Hello Alice

Hello Alice, by Sarah Watts for Ruby Star Society

In Hello Alice you'll find all the makings of a tea party, stacks of pages and books, fields of chatty flowers, and hares running out of time. If you look closely you'll see a few surprises too!

Sarah aimed to highlight all of the whimsical nature of the story while giving it her own narrative twist. Hello Alice also features a more vibrant color palette that fits right in with Ruby Star Society.

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      31 products
      OCT 2025
      PREORDER - Wonderland Quilt Pattern - Sarah Sumbera - CKQ 2419 - Printed Pattern
      $12.00
      OCT 2025
      PREORDER - Hello Alice - Fat Quarter Bundle, 29 pcs - Sarah Watts - RS2120FQ
      $143.95
      OCT 2025
      A closeup shot of the quilting fabric panel called Wonderland, designed by Sarah Watts for Ruby Star Society, in the multi colorway. The SKU is RS2120 11.
      PREORDER - Hello Alice - 36" x 44" Wonderland Panel - Sarah Watts - RS2120 11
      $12.50
      OCT 2025
      A closeup shot of the quilting fabric pattern called Rabbit Hole, designed by Sarah Watts for Ruby Star Society, in the shell colorway. The SKU is RS2121 11.
      PREORDER - Hello Alice - Rabbit Hole in Shell - Sarah Watts - RS2121 11 - Half Yard
      $6.55
      OCT 2025
      A closeup shot of the quilting fabric pattern called Rabbit Hole, designed by Sarah Watts for Ruby Star Society, in the berry colorway. The SKU is RS2121 12.
      PREORDER - Hello Alice - Rabbit Hole in Berry - Sarah Watts - RS2121 12 - Half Yard
      $6.55
      OCT 2025
      A closeup shot of the quilting fabric pattern called Rabbit Hole, designed by Sarah Watts for Ruby Star Society, in the lindley blue colorway. The SKU is RS2121 14.
      PREORDER - Hello Alice - Rabbit Hole in Lindley Blue - Sarah Watts - RS2121 14 - Half Yard
      $6.55
      OCT 2025
      A closeup shot of the quilting fabric pattern called Tea Party, designed by Sarah Watts for Ruby Star Society, in the shell colorway. The SKU is RS2122 11.
      PREORDER - Hello Alice - Tea Party in Shell - Sarah Watts - RS2122 11 - Half Yard
      $6.55
      OCT 2025
      A closeup shot of the quilting fabric pattern called Tea Party, designed by Sarah Watts for Ruby Star Society, in the blue ribbon colorway. The SKU is RS2122 12.
      PREORDER - Hello Alice - Tea Party in Blue Ribbon - Sarah Watts - RS2122 12 - Half Yard
      $6.55
      OCT 2025
      A closeup shot of the quilting fabric pattern called Tea Party, designed by Sarah Watts for Ruby Star Society, in the black colorway. The SKU is RS2122 13.
      PREORDER - Hello Alice - Tea Party in Black - Sarah Watts - RS2122 13 - Half Yard
      $6.55
      OCT 2025
      A closeup shot of the quilting fabric pattern called Cheshire, designed by Sarah Watts for Ruby Star Society, in the shell colorway. The SKU is RS2123 11.
      PREORDER - Hello Alice - Cheshire in Shell - Sarah Watts - RS2123 11 - Half Yard
      $6.55
      OCT 2025
      A closeup shot of the quilting fabric pattern called Cheshire, designed by Sarah Watts for Ruby Star Society, in the ruby colorway. The SKU is RS2123 12.
      PREORDER - Hello Alice - Cheshire in Ruby - Sarah Watts - RS2123 12 - Half Yard
      $6.55
      OCT 2025
      A closeup shot of the quilting fabric pattern called Cheshire, designed by Sarah Watts for Ruby Star Society, in the lindley blue colorway. The SKU is RS2123 13.
      PREORDER - Hello Alice - Cheshire in Lindley Blue - Sarah Watts - RS2123 13 - Half Yard
      $6.55
      OCT 2025
      A closeup shot of the quilting fabric pattern called Cheshire, designed by Sarah Watts for Ruby Star Society, in the black colorway. The SKU is RS2123 14.
      PREORDER - Hello Alice - Cheshire in Black - Sarah Watts - RS2123 14 - Half Yard
      $6.55
      OCT 2025
      A closeup shot of the quilting fabric pattern called Mushroom Land, designed by Sarah Watts for Ruby Star Society, in the shell colorway. The SKU is RS2124 11.
      PREORDER - Hello Alice - Mushroom Land in Shell - Sarah Watts - RS2124 11 - Half Yard
      $6.55
      OCT 2025
      A closeup shot of the quilting fabric pattern called Mushroom Land, designed by Sarah Watts for Ruby Star Society, in the lindley blue colorway. The SKU is RS2124 13.
      PREORDER - Hello Alice - Mushroom Land in Lindley Blue - Sarah Watts - RS2124 13 - Half Yard
      $6.55
      OCT 2025
      A closeup shot of the quilting fabric pattern called Mushroom Land, designed by Sarah Watts for Ruby Star Society, in the blacklight colorway. The SKU is RS2124 14.
      PREORDER - Hello Alice - Mushroom Land in Blacklight - Sarah Watts - RS2124 14 - Half Yard
      $6.55
      OCT 2025
      A closeup shot of the quilting fabric pattern called Rushing Rabbit, designed by Sarah Watts for Ruby Star Society, in the vintage pink colorway. The SKU is RS2125 11.
      PREORDER - Hello Alice - Rushing Rabbit in Vintage Pink - Sarah Watts - RS2125 11 - Half Yard
      $6.55
      OCT 2025
      A closeup shot of the quilting fabric pattern called Rushing Rabbit, designed by Sarah Watts for Ruby Star Society, in the ruby colorway. The SKU is RS2125 13.
      PREORDER - Hello Alice - Rushing Rabbit in Ruby - Sarah Watts - RS2125 13 - Half Yard
      $6.55
      OCT 2025
      A closeup shot of the quilting fabric pattern called Rushing Rabbit, designed by Sarah Watts for Ruby Star Society, in the black colorway. The SKU is RS2125 14.
      PREORDER - Hello Alice - Rushing Rabbit in Black - Sarah Watts - RS2125 14 - Half Yard
      $6.55
      OCT 2025
      A closeup shot of the quilting fabric pattern called Violets, designed by Sarah Watts for Ruby Star Society, in the lipstick colorway. The SKU is RS2126 12.
      PREORDER - Hello Alice - Violets in Lipstick - Sarah Watts - RS2126 12 - Half Yard
      $6.55
      OCT 2025
      A closeup shot of the quilting fabric pattern called Violets, designed by Sarah Watts for Ruby Star Society, in the berry colorway. The SKU is RS2126 13.
      PREORDER - Hello Alice - Violets in Berry - Sarah Watts - RS2126 13 - Half Yard
      $6.55
      OCT 2025
      A closeup shot of the quilting fabric pattern called Violets, designed by Sarah Watts for Ruby Star Society, in the black colorway. The SKU is RS2126 16.
      PREORDER - Hello Alice - Violets in Black - Sarah Watts - RS2126 16 - Half Yard
      $6.55
      OCT 2025
      A closeup shot of the quilting fabric pattern called Caterpillar, designed by Sarah Watts for Ruby Star Society, in the berry colorway. The SKU is RS2127 11.
      PREORDER - Hello Alice - Caterpillar in Berry - Sarah Watts - RS2127 11 - Half Yard
      $6.55
      OCT 2025
      A closeup shot of the quilting fabric pattern called Caterpillar, designed by Sarah Watts for Ruby Star Society, in the light blue colorway. The SKU is RS2127 12.
      PREORDER - Hello Alice - Caterpillar in Light Blue - Sarah Watts - RS2127 12 - Half Yard
      $6.55
      OCT 2025
      A closeup shot of the quilting fabric pattern called Caterpillar, designed by Sarah Watts for Ruby Star Society, in the black colorway. The SKU is RS2127 13.
      PREORDER - Hello Alice - Caterpillar in Black - Sarah Watts - RS2127 13 - Half Yard
      $6.55
      OCT 2025
      A closeup shot of the quilting fabric pattern called Chatty Garden, designed by Sarah Watts for Ruby Star Society, in the shell colorway. The SKU is RS2128 11.
      PREORDER - Hello Alice - Chatty Garden in Shell - Sarah Watts - RS2128 11 - Half Yard
      $6.55
      OCT 2025
      A closeup shot of the quilting fabric pattern called Chatty Garden, designed by Sarah Watts for Ruby Star Society, in the lipstick colorway. The SKU is RS2128 13.
      PREORDER - Hello Alice - Chatty Garden in Lipstick - Sarah Watts - RS2128 13 - Half Yard
      $6.55
      OCT 2025
      A closeup shot of the quilting fabric pattern called Chatty Garden, designed by Sarah Watts for Ruby Star Society, in the blacklight colorway. The SKU is RS2128 14.
      PREORDER - Hello Alice - Chatty Garden in Blacklight - Sarah Watts - RS2128 14 - Half Yard
      $6.55
      OCT 2025
      A closeup shot of the quilting fabric pattern called Falling Aces, designed by Sarah Watts for Ruby Star Society, in the shell colorway. The SKU is RS2129 11.
      PREORDER - Hello Alice - Falling Aces in Shell - Sarah Watts - RS2129 11 - Half Yard
      $6.55
      OCT 2025
      A closeup shot of the quilting fabric pattern called Falling Aces, designed by Sarah Watts for Ruby Star Society, in the purple velvet colorway. The SKU is RS2192 12.
      PREORDER - Hello Alice - Falling Aces in Purple Velvet - Sarah Watts - RS2129 12 - Half Yard
      $6.55
      OCT 2025
      A closeup shot of the quilting fabric pattern called Falling Aces, designed by Sarah Watts for Ruby Star Society, in the black colorway. The SKU is RS2129 13.
      PREORDER - Hello Alice - Falling Aces in Black - Sarah Watts - RS2129 13 - Half Yard
      $6.55